Breaking News: GoldenHome International Expansion!
From January 17th to 19th, 2024, the GoldenHome North America Distributor Summit and the groundbreaking ceremony for the Thailand production base were successfully held! Core distributors and partners from North America gathered to explore new trends, new consumption patterns, and strategies for mutual success under new competitive conditions, witnessing another milestone moment for GoldenHome.
Crossing Mountains and Seas, Strengthening for the Future: North America Distributor Summit, China Xiamen Station
In the new wave of globalization, custom home brands face new opportunities and challenges. In the fluctuating international market, joint efforts and trust are key to breaking through!
With the theme "Crossing Mountains and Seas, Strengthening for the Future," the event at the China Xiamen Station saw GoldenHome President Pan Xiaozhen stating, "GoldenHome is one of the leading custom home brands in China, known for its professionalism, high quality, and innovation. The internationalization strategy is an unwavering important strategy for GoldenHome. We are committed to achieving the goal of becoming the number one international brand. We look forward to developing and creating a future together with our partners!" GoldenHome's international journey leads the industry. From entering the U.S. high-end market with its own brand in 2005 to its current position, GoldenHome has carved a unique business model and path for international development through years of operation and exploration.
General Manager of the Overseas Business Division, Li Zoujian, shared insights from multiple dimensions, including brand development history, product innovation, intelligent manufacturing, digital infrastructure, and global layout, demonstrating GoldenHome's leadership in the industry and its ability to better serve global users. GoldenHome has innovated to stay relevant in global markets, from competing with international brands in North America to launching exclusive products for the U.S. market and building an overseas product system. Their product innovation has continuously captured the attention of global consumers. This year, GoldenHome's 1㎡ Fitness Room, incorporating over ten fitness equipment pieces into a single cabinet, gained widespread acclaim.
North America CEO Wang Yongneng shared key content under the theme "Together Towards the Future," detailing GoldenHome's overseas market deployment, North American market development strategy, and channel layout. GoldenHome has established significant brand recognition in North America and will build its core competitiveness based on product development and intelligent manufacturing capabilities from the Thailand production base and U.S. satellite factories. GoldenHome's production bases in Xiamen, Siyang, Chengdu, and Hong'an, with a total scale of over 1 million square meters, support localized production and services. The 2023 launch of GoldenHome's super factory has set a new benchmark in the custom home industry with its flexible intelligent production lines and advanced systems.
Intelligent Manufacturing Overseas: Entering a New Phase of Internationalization: Thailand Production Base Groundbreaking Ceremony
On January 19th at 11 a.m., the groundbreaking ceremony for GoldenHome's Thailand production base took place in Rayong, Thailand. The ceremony was attended by GoldenHome President Pan Xiaozhen, Rayong Governor Mr. Tripop Wongtrairat, Deputy Governor of IEAT Mrs. Buppa Kawinvasin, CP Group-Guangxi Construction Industrial Park Chairman and General Manager Yang Fan, Executive Vice President and Secretary General of the Thai Fujian Chamber of Commerce Huang Honglin, Detao Holdings Chairman Gu Jin Cheng, Amberleaf Company Chairman Zeng Lipeng, Sunrise Company Chairman Paul, GoldenHome West CEO Edward, Akami Construction Director Chard, Ningfeng Group Chairman Li Lianping, GoldenHome Rotating Executive President and Overseas Business Division General Manager Li Zoujian, North America CEO Wang Yongneng, Manufacturing Center Executive General Manager Chen Wenhua, Thailand Production Base General Manager Lin Jun, and Thailand Branch General Manager Zhang Tao. Together, they laid the foundation for the project, marking the official start of construction for GoldenHome's Thailand production base and a new phase in internationalization.
Pan Xiaozhen stated that this is GoldenHome's first base outside of China capable of producing a full range of products. In the future, 60% of the Thailand production base's capacity will serve the U.S. market, with 40% serving the local Thai market. GoldenHome will bring Chinese innovation, comprehensive supply chain capabilities, and excellent service experiences to the Rayong province and Thailand, collaborating with global supply chain partners to build an advanced manufacturing base for custom homes and contribute to high-quality economic development in China and Thailand.
The Thailand production base will include production workshops and supporting facilities for kitchen cabinets, wardrobes, and wooden doors. It will focus on constructing an integrated intelligent manufacturing system combining information and equipment, creating intelligent production lines, and enhancing production efficiency and flexibility. Once operational, the base is expected to achieve an annual output value of 1 billion, create 1,000 to 2,000 jobs, and drive the upstream and downstream industries in the furniture industry.
The establishment of the Thailand production base marks an important step in GoldenHome's international development, enhancing global market competitiveness and service capabilities, and advancing GoldenHome's international development strategy.
In the future, GoldenHome will continue to deepen its international strategy, focusing on intelligent and digital upgrades, product innovation, and creating high-quality products to support quality living for global users. GoldenHome will also continue to tell the story of Chinese brands to the world and contribute Chinese innovation to the world!
